1. Understanding the Brand & Audience
Goal: Position 3ngine Car Care as a reliable, accessible, and premium car care service provider.
Target Audience: Car owners who value convenience and quality service but may lack time to visit a garage.
Challenges:
Establishing trust in a market where customers may be unfamiliar with doorstep car care.
Clearly communicating the range of services and the brand's convenience.
2. Visual Identity Development
Brand Positioning: Create a modern and dependable look that emphasizes quality and convenience and making sure that the "3" should look like an inverted "E"
Design Elements: Develop a color scheme that reflects reliability and sophistication, and craft a logo that suggests mobility and precision.
The 3ngine Car Care project successfully positioned the brand as a trusted, convenient solution for doorstep car care. With a focus on customer convenience and professional service, the brand gained strong engagement across social media and positive word-of-mouth referrals. Customers highlighted the ease of booking and the high quality of service in their feedback, establishing 3ngine as a go-to for reliable, mobile car care. The branding and digital presence built trust and credibility, fostering loyalty and repeat bookings, and solidifying 3ngine’s reputation in the car care industry.
